SOCIAL MEDIA
I designed social media banners for platforms like Facebook, Instagram, and Twitter—tailoring each one to fit the platform’s specs and audience. To make things more efficient (and user-friendly for non-designers), I built branded templates in Canva, PowerPoint, Illustrator, and InDesign. These made it easy for the team to plug in content while keeping everything polished and on-brand.
Aptive Resources | Instagram
I focused on building a clean, cohesive aesthetic that felt modern and approachable. I selected a streamlined color palette that reflected our brand’s personality—professional but vibrant enough to stand out in a busy feed. Imagery was chosen with intention, often leaning on eye-catching or thought-provoking visuals to draw viewers in. To maintain visual clarity and avoid overcrowding, we kept most of the content-heavy details in the captions, allowing the graphics to breathe and make an immediate impact.
Refinitiv | LinkedIn
At Refinitiv, I created custom visuals to help tell our story in a way that felt both professional and human. I leaned into a bold, streamlined color palette—bright enough to stand out on a busy LinkedIn feed but still aligned with the brand’s tone. I designed original vector graphics in Adobe Illustrator, tailoring each one to support the message and spark curiosity. I kept the visuals clean and purposeful, letting them speak for themselves while saving the in-depth content for captions. The goal was always clarity, consistency, and a scroll-stopping presence.
